Father’s Day is shaping up to be a major retail moment again this year. According to the National Retail Federation, U.S. consumers are expected to spend a record $24 billion in 2025, up from $22.4 billion last year. The average shopper plans to put about $200 toward gifts, with those aged 35 to 44 leading the way at almost $279 per person. Gifts that are unique or create special memories are in high demand, with categories like grooming, tech, golf gear, and outdoor cooking tools seeing strong interest.

For ecommerce brands, this surge presents both an opportunity and a challenge. The sales window is brief, but the potential is substantial for those ready to keep up with orders. Having the right products available and the ability to act quickly can make all the difference.

Top Father’s Day Gift Trends Shaping Ecommerce in 2025

This year’s Father’s Day gift trends are all about practical upgrades with a personal touch. Grooming essentials like Groomie’s electric shaver are making their way into more carts, along with golf gear from 69 Golf and In The Hole Golf for dads who love the course. Wellness is also getting attention with sun protection from Shield Your Body, performance clothing from Ibex, and baby care products from Dyper for first-time dads.

Younger shoppers are especially drawn to items that feel thoughtful and a bit different. Tech picks like Skyroam’s mobile Wi-Fi and Bird Buddy’s smart feeder are gaining traction on TikTok and Instagram. These gifts stand out because they reflect what he’s into, not just what was easy to grab. 

Father’s Day Marketing Ideas for Ecommerce Founders

With Father’s Day coming up fast, there isn’t much time to connect with buyers. That’s why so many founders are being creative with how they show up. Bundled gift sets are doing two things at once. They make it easier for consumers to say yes and help you increase your average order value without adding extra work. Limited-edition drops are also landing well when they’re timed around the exact moment people are ready to buy.

Most customers are still turning to online shopping for these gifts, with 41% choosing to buy online, compared to 35% heading to department stores and 19% supporting local or small businesses. That means your audience is already there (you just need to meet them with the right message). If you’ve noticed more brands showing up in TikTok feeds or sending last-minute offers by text, you’re not imagining it. Founders are leaning into influencer partnerships, unboxings, and quick campaigns across Meta, TikTok Shop, and SMS to build real momentum.

Invoice and Receipt Funding Can Help You Scale This Father’s Day

When you’re running an online store, timing is everything. Father’s Day might bring in a rush of sales, but planning for it means cash is already tied up in inventory, production, and ad spend. The clock is ticking, and most brands can’t afford delays. That’s where funding tools like Invoice or Receipt Funding are helping founders speed things up without pausing growth.

These options let you stock up early, secure better shipping timelines, and push ad budgets right when your ROAS peaks. You don’t need to wait for cash to come in to stay ahead. You just need enough room to keep moving while demand is high and attention is still on you.

Scaling for Father’s Day Success Starts Here

Father’s Day can be a big win if you’re ready for it. Sales are climbing, and so is the need to keep up. Products need to arrive on time, ads need to reach the right people, and shoppers want to feel like they’ve found something that genuinely fits. When you plan in advance and have the support to move quickly, this short window can turn into real growth.

Clearco helps businesses like yours stay prepared without giving up control. Move fast, ship faster, and sell more! Clearco funds ecommerce brands preparing for moments like Father’s Day, with no strings attached.