Don’t leave funding options on the table! Ecommerce brands looking to maximize their working capital shouldn’t forget about TikTok Shop in 2025. Brands are reporting impressive sales earned through the platform – womenswear, for example, garnered US TikTok sellers $621 million last year. After US TikTok Shoppers spent $100M on Black Friday, Business Insider has even dubbed TikTok Shop the future of ecommerce. 

How does shopping on TikTok work? By connecting their ecommerce store to TikTok Shop, ecommerce merchants can use TikTok Business accounts to sell directly on TikTok. TikTok Shop helps establish a greater online presence for your brand, lets you run ads, and helps direct users to your online store. While much of TikTok shop’s appeal comes from distinctly mobile offerings – such as TikTok LIVE selling, affiliate sales, or click-worthy, mobile friendly videos – virtually any ecommerce brand can leverage the “discoverability” of the TikTok platform to boost sales. 

The best part? Clearco Invoice Funding can apply to your TikTok shop, and it's even easier for merchants who have TikTok Shop integrated with their existing platforms for ecommerce sales.

How does TikTok Shop work for ecommerce brands? 

TikTok shop can support transactions with Amazon, PayPal, Square, Stripe, and Shopify. TikTok Shop also offers fulfillment via FulFilled By TikTok (similar to Fulfilled by Amazon). Sellers can ship products to the TikTok Shop warehouses, and TikTok will take care of the shipping, picking, packing, and storage – making it even easier for sellers to reap the benefits of a boom in sales.

TikTok Shop Integration with Shopify

Getting the TikTok App for Shopify allows the seller to manage both TikTok Shop and Shopify sales in one place. Checkout for TikTok Shop is powered by TikTok, but your Shopify store’s catalog will show in the items up for sale – so when the customer makes a payment, you’ll only need to pay fees once on the sale. Setting up a Seller account is free, but there are transaction fees from TikTok on each sale.

As long as your TikTok Store is integrated with Shopify we can include TikTok Shop revenue as part of the funding decision.

Clearco Invoice Funding helps make TikTok Shop work for brands

TikTok Shop integration means that users can complete a purchase on a seller’s website without leaving the app – and if you choose Fulfillment by TikTok, the item can ship directly from TikTok, too! The potentially extended payout times for certain TikTok Shop brands make a product like Clearco’s Invoice Funding ideal: you’ll get paid for the TikTok Shop sale up to 8 days after the customer receives the item. Inventory may need to be ordered far in advance or managed closely to align with campaigns. 

Imagine a perfume brand does an affiliate marketing deal with a popular influencer. The influencer has a large and engaged audience of fragrance shoppers, and agrees to sample the brand’s perfume. She opens the package and raves about the scent and the design of the bottle. Buyers can now click from the influencer’s video directly to the perfume company’s Shopify store – which they do! The brand sells out its stock in a few days, and must ship the goods to the customer before being paid. Meanwhile, the influencer buzz has resulted in even more buyers visiting the store, which means the perfume brand needs to stock up on inventory before it loses out on sales!

Inventory turnover cycles like this one are amped up by the marketing power of TikTok Shop, which makes freeing up working capital even more ideal. As sellers take advantage of TikTok Shop and the new landscape it presents, working capital should be top of mind when planning for consistent future sales.