Think about the last time you shopped online. Did it feel easy, or did you spend time clicking through pages, comparing products, and filling out forms? For many shoppers, that experience is starting to feel outdated. Artificial intelligence (AI) is changing how people shop, and the shift is happening faster than most brands realize.

Take the 2024 holiday season, for example. AI-powered chat tools helped with everything from purchases to returns, making the process smoother for customers and contributing to a nearly 4% rise in online sales compared to the previous year.

Platforms like Perplexity AI combine real-time search with chat-based assistance, helping customers find exactly what they need and complete their purchase in a few clicks. With tools like these becoming more common, it’s a good time to ask yourself: has your brand embraced this shift?

What is Perplexity AI?

Perplexity AI is an intelligent search platform designed to make online discovery and purchasing faster and easier. Think of it as a combination of a search engine and a virtual assistant that provides accurate, conversational answers to your questions. Instead of sifting through countless results, Perplexity AI helps users find exactly what they’re looking for in a more intuitive way. With over 15 million monthly active users, it’s easy to see how much shoppers appreciate this smarter, more convenient way to search and shop.

What is Shop Like a Pro with Perplexity?

Shop Like a Pro with Perplexity takes Perplexity's search platform a step further by integrating shopping directly into the platform. For users subscribed to the Perplexity Pro plan in the United States, the “Buy with Pro” feature enables one-click checkout on select products. This includes free shipping on all eligible orders, making the experience effortless from start to finish. Shop with Perplexity simplifies online shopping by cutting out unnecessary steps and making it easy to choose the right products, so the process feels seamless and stress-free.

Benefits of AI-Driven Shopping for Ecommerce Brands

Tools like Perplexity help create smoother, more personalized experiences by guiding shoppers from search to checkout in just a few clicks. Features like free shipping and one-click checkout make a big difference. Free shipping removes a common hesitation, and simplified checkout means less frustration. It’s also often what drives around 63% of shoppers to finalize their purchase and buy from you again, knowing they can shop without being surprised by extra costs.

It’s no surprise that when online retailers introduce a one-click checkout option, their customers could spend approximately 28.5% more on average. When shopping feels this effortless, it encourages people to stick around, explore, and return for more.

How Your Ecommerce Brand Can Stay Competitive

For your brand, it’s important to build stronger connections with your customers. AI tools make it easier to engage, convert, and keep shoppers coming back, helping your business grow in a way that feels natural and customer-focused. Here are a few ideas to get you started:

1. AI-powered chatbots can help your customers right away, answering questions and solving problems on the spot.
2. Use AI to understand what your customers like and how they shop, so you can suggest products that feel tailored just for them.
3. AI tools can keep an eye on market trends and what your competitors are charging, helping you adjust your prices in real time to stay competitive.
4. Make inventory management simpler with AI that predicts which products your customers will want, helping you avoid having too much or running out at the wrong time.

With AI tools like Perplexity AI, you can create a shopping experience that feels more relevant, adaptable, and in tune with today’s shoppers’ needs.

Now’s the Time to Grow with AI

Shopping habits are evolving, and now is the ideal moment to explore how AI can transform your brand’s shopping experience. From helping customers quickly find what they need to suggesting products they’ll love or simplifying the checkout process, AI-powered tools like Perplexity can give your business an edge while making shopping easier for your customers.

Curious about what AI could do for your brand? Tools like Perplexity are a great place to start. Taking small steps now could open up big opportunities for growth in the future.