This summer, a TikTok trend can be born in the morning and peak before the weekend. Your customers expect drops now, not next month. Your brand is ready, your designs are on point, your production partners are lined up, but your capital is not moving at the same speed.

For many apparel founders, payout delays can stretch to 14 days on marketplaces like Amazon, plus another five before the cash hits your account. That means covering manufacturing costs out of pocket and postponing reorders until revenue clears. In apparel, that lag kills momentum. While you wait for funds, someone else is selling the trend you started.

Why Speed is the Winning Edge in 2025

Not long ago, you could plan collections months in advance and still keep pace. Now, micro-trends can blow up in the morning and fade by night. US social commerce sales are projected to hit $85.6B in 2025 and surpass $100B in 2026, and this is where trends turn into carts fast.

The brands that win aren’t just the fastest to spot trends. They are the ones whose capital can match their creative and operational speed. If your funding still runs on outdated payout cycles, you are in the right business with the wrong tools.

The High Cost of Slow Capital

Even your best-performing campaigns can stall when cash flow is trapped.

• Net-30 payouts keep brands waiting on money they have already earned
• Production deposits drain personal reserves
• Reorders get delayed until revenue clears

In apparel, a delay can mean:

• Missing a trend at its peak
• Empty bestseller racks
• Ads cut short when momentum is highest

The impact is massive. Out-of-stocks cost US retailers an estimated 82 billion dollars annually and nearly one trillion globally. Extended terms and payment delays disrupt cash flow for 62% of small businesses, and three out of four report waiting longer than expected to get paid. In apparel, where trends can peak in hours, that timing gap is profit left on the table.

Capital Built for the Fastest Brands in Fashion

If your brand moves fast, your capital should too. With Clearco, apparel founders can:

• Restock while demand is hot, no waiting on marketingplace payouts.
• Scale ads in the moment, keeping your campaigns running through peak buzz. 
• Launch drops instantly, turning social moments into sales.

Brands like Larroudé have used this model to keep bestsellers in stock and ads live during crucial windows. Instead of pausing for payouts, they stayed in market, captured demand, and grew without slowing down.

Do Not Let Net-30 Steal Your Summer

Every day you wait for payouts is a day your competitors get ahead. The trends you miss now will not come back.

Beat the Summer Squeeze. See how much capital you could unlock today.

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