Willful

Son kissing father

After a sudden death in the family, Erin Bury's husband/co-founder, Kevin and his family were left scrambling to guess at burial wishes and funeral arrangements while grieving.
Launched in 2017, Willful exists to help avoid these stressful situations by making it easier to plan for and deal with death in a digital age.

Type
saas
Website
willful.co
Son kissing father

Willful + Clearco

Willful needed a way to educate people about an uncomfortable but important topic—estate planning. To get the word out, Willful used Clearco funding to power paid ads and experiment with exciting new marketing channels like influencers and events.

As a result, they expanded across Canada and grew sales by 300x in their first year of business.

Company Stats

3000%
Increase in revenue within a year
Expansion
Into new marketing channels
3
Top-ups

Partner Quotes

Erin
Bury
CEO and Co-Founder of Willful

Clearco has been with us from Day 1 and is a pillar of our funding strategy, allowing us to invest in all of our marketing activities without having to give up equity.

It's one of the most founder-friendly sources of capital.

Become our next success story

You’ve worked hard to build your business, you should own 100% of it.