Cancer changes everything. If you have faced it yourself or know someone who has, you know how much everything shifts -- daily routines, how your body feels, even the way you see the world. In 2025, more than two million people in the U.S. are expected to hear the words "You have cancer," and hundreds of thousands of families will say goodbye to someone they love. It is a reality that touches so many lives, yet no two journeys are the same.

World Cancer Day on February 4th, led by the Union for International Cancer Control (UICC) since 2000, is a moment to acknowledge those experiences and to recognize the strength it takes to fight, to heal, or to support a loved one through it. No one should have to face cancer alone. Even the smallest acts of care, kindness, and innovation can make a difference in helping people feel seen, supported, and understood.

That is why some businesses are stepping in to fill the gaps, creating products designed with real people in mind. Three brands leading the way are Care+Wear, FITScrubs, and AnaOno. 

Care+Wear: Clothing That Puts Comfort First

When you or someone you love is going through treatment, even small comforts can make a big difference. Care+Wear was created after its founder, Chaitenya Razdan, saw a friend being told to cover their PICC line with a tube sock. That moment sparked a mission to design clothing that helps patients feel more like themselves.

Now, a decade later, Care+Wear makes port-access shirts for chemo, PICC line covers for added comfort, and recovery bras that support healing after surgery. Every piece is designed with input from patients, clinicians, and fashion experts, blending function with dignity.

Beyond clothing, Care+Wear donates a portion of profits to organizations like Stand Up 2 Cancer and The American Cancer Society. Because for them, it is not just about what you wear. It is about making a tough time a little easier.

FITScrubs: Supporting Healthcare Workers on the Frontlines

Anyone who has worked in a hospital knows the feeling of scrubs that get sweaty, uncomfortable, and covered in things you would rather not think about. That was exactly what founder and CEO Arthur Lucero experienced during a grueling night shift as a paramedic. Stuck in contaminated scrubs with no replacements in sight, he grabbed a sportswear shirt from his gym bag and immediately felt the difference. Arthur wondered, why can’t scrubs be this comfortable, only stronger and built for healthcare?

That idea became FITScrubs, the first high-performance scrubs created to keep healthcare workers comfortable while also helping to reduce infection risks. Made with silver-infused fabric that fights bacteria, FITScrubs stay fresh, dry, and antimicrobial even after long shifts. They are designed to withstand the demands of hospital settings while feeling as breathable as athletic wear.

FITScrubs focuses on local manufacturing, job creation, and supporting Made in USA production. It is also dedicated to providing healthcare professionals with gear that allows them to work safely while staying comfortable. Taking care of others should not come at the cost of your own well-being.

AnaOno: Bras That Fit Your Body and Your Story

After breast surgery, so much changes. What you might not expect is how hard it can be to find a bra that fits. Founder and CEO Dana Donofree experienced this firsthand after her own breast cancer diagnosis and surgery. She searched everywhere for something comfortable and beautiful but kept coming up empty. Instead of settling, she used her background in fashion design to create something better.

AnaOno was born from that experience, and today, it is about celebrating every body, every shape, and every story. Whether you are a breast cancer survivor, living with asymmetry, or just tired of uncomfortable underwires, you deserve a bra that feels good and fits you exactly as you are.

Made with soft, wire-free designs that soothe sensitive skin, AnaOno’s bras and loungewear are designed with comfort in mind. The Miena Robe, a customer favorite, offers a gentle hug every time you wear it. Every piece is crafted by women who understand that beauty and comfort should go hand in hand. Being unique is worth celebrating.

The Power of Businesses That Care on #WorldCancerDay

Businesses that prioritize comfort, care, and medical support are changing lives in ways that go beyond their products. Adaptive clothing, antimicrobial scrubs, and bras designed for healing all show how these companies are putting people first.

Supporting businesses that give back helps fuel this kind of change. Consider following them on social media, share their mission, or shop with brands that make a difference. If you can, donate to organizations that support cancer patients, survivors, and healthcare workers. You can also take part in World Cancer Day on February 4th by sharing your story, starting conversations, or exploring the Action Toolkit for ways to get involved. Every action, no matter how small, helps create a world where care and compassion come first.