Mark your calendars! Small Business Saturday, an annual one-day shopping event, will take place on November 30th, 2024 this year. It’s the perfect opportunity to support the incredible entrepreneurs who bring creativity and dedication to everything they do. Since its launch in 2010 by American Express, it has grown into a nationwide movement, inspiring communities to shop small and make a big impact. Last year, shoppers spent an estimated $17 billion on this day, proving just how much of a difference we can make when we support small businesses.

This day brings a huge boost for ecommerce and consumer packaged goods (CPG) brands, giving them a chance to connect with more customers who are excited to discover something fresh and unique. With direct-to-consumer (DTC) sales expected to hit $161.22 billion in 2024, more people are embracing the ease and connection of shopping directly from the brands they love. 

This year, we’re spotlighting some fresh startup ecommerce brands where you can find original and exciting offerings.

Ecommerce Gems to Discover

Shopping small is like finding hidden treasures with each purchase supporting passionate entrepreneurs and their distinctive visions. From self-care to celebration, these standout ecommerce brands bring ingenuity and purpose to every product.

1. Kobi Co. transforms self-care into something special with luxurious soy candles and wellness products, each hand-poured and paired with a curated playlist. Founded in 2020 by teen entrepreneur Kobi Gregory and her mom, Tasha Harris, this family-owned business also gives back through scholarships for young BIPOC women, making every purchase feel meaningful.
   
   
2. Social Studies Shop: If you’ve ever wished your shopping habits could help shape a better fashion future, Social Studies Shop is here to make that dream a reality. Launched in 2023, this innovative ecommerce platform curates stunning, sustainable fashion pieces from ethical designers around the world.
   
   
3. Festive Gal brings sparkle to every celebration with handmade crowns, hats, sashes, and party décor crafted in their Denver "Sparkle Studio." Founded by former art teacher Kevlyn Walsh in 2018, this woman-owned business has delighted over 70,000 customers with bold, glitter-filled designs that turn any event into a magical memory.
   
   
4. Fleurdinand brings nature indoors with stunning floral art prints and home décor crafted from pressed petals and leaves. Perfect for gifting or brightening your space, their creations celebrate the timeless beauty of nature in every piece.
   
   
5. Amusejoy Poo Bags makes dog walks brighter with eco-friendly, durable, and fun waste bags. Founded by Kerrie Fitzgerald, this female-owned small business combines practicality with personality, adding a touch of joy to every pet owner’s routine.

Support Your Local Brands

Supporting local ventures is a powerful way to invest in your community and make meaningful connections. Small Business Saturday is all about recognizing the passion and effort entrepreneurs put into creating something special for their neighborhoods. Share your #ShopSmall experiences on social media and let your favorite shops and brands know how much they’re appreciated. Let’s make November 30th a day that truly celebrates the spirit of independent businesses!