Every spring, Women’s History Month allows companies to honor the contributions of trailblazing women - and Clearco is so excited to do it for 2025 across incredible executives and founders in ecommerce. This special moment marks a time to spotlight women entrepreneurs who are redefining business. Clearco is proud to announce that the winner of their 2025 Women’s History Month Award is Saalt!

Who is Saalt?

Saalt is a women-owned, sustainable personal care brand that’s revolutionizing the way people manage their periods. Founded in 2018 by Cherie Hoeger, Saalt launched with a mission to create healthier, more sustainable period care products, starting with their best-selling menstrual cup.

Saalt Brand Highlights:

• Certified B Corp that’s dedicated to promoting menstrual health for all, donating 1% of revenue to end global period poverty.
• Products that are body-safe, reusable, and plastic-free, reducing environmental waste.
• Mission-driven with a powerful vision to make period care accessible and dignified for everyone.

Through its innovative products and global impact, Saalt has changed the narrative around menstrual health and continues to empower users through education and accessibility. In addition to their menstrual cup, Saalt has expanded its product line to include leak-proof underwear and other hygiene products, broadening access to sustainable solutions across the globe. Their educational initiatives span continents, helping underserved communities better understand menstrual health and hygiene.

Why Does Saalt Deserve the Women’s History Month Award?

Saalt exemplifies what it means to be a forward-thinking, impact-driven brand. Their story is about more than selling products; it’s about creating change. Saalt stands out for its strong leadership in sustainability and social impact, showcasing how a business can grow rapidly without compromising its core mission. Led by a passionate team of women dedicated to promoting dignity and health equity around the world, Saalt embodies Clearco’s values of innovation and inclusivity. More than just a successful company, Saalt sets a powerful example of what the future of women-led businesses can aspire to be. Saalt’s continued growth proves that conscious commerce can thrive - and lead - with integrity.

What’s Next for Saalt?

As Clearco celebrates Saalt as their 2025 Women’s History Month Award winner, they’re also celebrating a broader movement: one where women-led brands are no longer the exception but the example. Clearco is proud to partner with Saalt and other fearless women entrepreneurs who are writing the rules of business. Here to the change-makers, innovators, and dreamers - this month and every month. For May 2025, check out how we're recognizing AAPI Heritage Month with our 2025 AAPI Ecommerce Excellence Awards!