Our CEO, Andrew Curtis and Irene Gooyer-Collins from Growth Partners joined the EcomCrew for a webinar on “How to Get Funding for Your E-Commerce Business”. They discussed how ecommerce businesses can help prepare their storefronts and secure the right funding ahead of major selling days. This blog will cover our top 3️⃣ learnings and help you evaluate if Clearco is right for you.

1️⃣ Vertical Winners on Amazon Prime Day

This past 2024 Amazon Prime Day broke records with $14.2 billion in sales, marking it the most successful Prime Day to date. While each Amazon seller’s experience was unique, certain verticals dominated, including health and beauty, travel, leisure, food, and wellness. Major players in these categories competed for market share by either leveraging aggressive pricing strategies or focusing on product differentiation and brand loyalty.

2️⃣ Preparing for Upcoming Sales Events

With Prime Day behind us, Amazon sellers now need to gear up for back-to-school, Black Friday Cyber & Monday, Christmas (and other gift giving holidays), and the upcoming Prime Fall Day. Preparing inventory, managing marketing and ad spend, and optimizing shipping and logistics can put a strain on cash flow, as these activities demand significant working capital.

Clearco becomes especially busy during these times, as our non-dilutive, invoice-based funding can help cover these expenses. This support allows sellers to pay invoices on time, place larger purchase orders, and secure discounts with vendors. As Andrew says, the next big sales event is just around the corner!

3️⃣ Choosing the Best Funding Option

With many different funding options available, DTC ecommerce companies must carefully consider what makes the most sense for their business. Andrew advises companies to take time to evaluate their funding needs, understand the costs and opportunities associated with each option, and match those needs to the appropriate financing source. 

For example, if you need financing for inventory or marketing spend, Clearco is a great choice. However, other options like venture capital, bank loans, and merchant cash advances each come with their own set of costs and benefits. Invest time upfront to make sure your financing needs are taken care of. 

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Is Clearco Right for Your Business?

If you’re looking to seek funding for your ecommerce business, Clearco may be for you. We offer funding that's available within 24 hours, without requiring collateral or personal guarantees. Our funding is non-dilutive, meaning we don’t take any equity in your business. We use capped weekly payments, so you always know what to expect, and you only pay fees on the money you actually use.

If this sounds like a good fit for your business, we look for companies who meet the following criteria:

• Minimum $10,000 USD in monthly revenue
• At least 12 months of revenue history
• Incorporated in the US
• Has a US bank account

Strategic preparation and investments for busy seasons, combined with smart funding choices, can significantly improve your ecommerce business and storefronts. Navigating upcoming sales events can be challenging, but with the right preparation and working capital, your business will come out on top and maximize its sales potential.

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