July 5, 2024

Travel products are taking off - why it’s the right time to launch your travel accessories ecommerce shop

Samantha Lloyd

When you travel, you understand the value of a sturdy suitcase, comfy neck pillow, slip-on shoes, travel-size beauty products… the list goes on! Thankfully, there are countless ecommerce businesses that serve the travel accessories market well. Travel accessories include companies that sell products to consumers such as travel bags, electronic accessories, sleep-related accessories, apparel, and others.

Unsurprisingly to many companies in the travel accessories sector, the global market size for travel accessories is highly successful. In 2021, it sat at $48.2 billion USD and is projected to reach $95.7 billion USD by 2031 - that’s growing at a compound annual growth rate (CARG) of 6.4% from 2022 to 2031! With market value this significant, it’s clear that there is plenty of room for growth between long-standing companies and new players. Let’s explore the various markets within the travel accessories sector.

Ecommerce Travel Accessories Market: Travel bags and luggage

It should come as no surprise that the market for luggage and other bags are the dominant portion of the market - it’s hard to travel without one! Travel bags are set to reach approximately USD $5.05 million USD in 2029, increasing from around $3.5 million USD in 2022. Travel bags will experience a CAGR of 5.1% during the period of 2023 to 2029. Beyond that, duffle bags are experiencing their own individual growth category - likely due to consumer preference for carry-on luggage. Small bags that fall into the personal category on airlines are also doing well, though this category is not specific to travel. As well, it's important not to forget all of the luggage add-ons such as tags, passport holders, laundry bags, shoe bags and more.

Ecommerce Travel Accessories Market: Sleep and comfort

Sleep and comfort on planes, trains, buses, cars may be hard to find - but there are products trying to give you the most relaxing experience possible.

The travel pillow market is one that stands on its own due to the size. The global market size for the travel pillow sector was valued at $474.7 million USD in 2022 and is projected to reach $764.85 million USD by 2032. The constant search to improve the comfort, sleep quality, and relaxation while on route remains top-of-mind for the traveling consumer. Within this category you can explore selling sleep masks, pillow cases, travel blankets, and so much more.

Ecommerce Travel Accessories Market: Personal Care Products

The desire to pack your favorite beauty and care products while ensuring they adhere to airline guidelines for carry-on or checked luggage is a challenging balance. As a result, consumers are searching for great products in tiny packages or solid versions of their preferred liquids, such as shampoo, detergent, and soap. Ecommerce brands, including large-scale operations, are broadening their offerings for travel-sized or travel-ready personal care products. 

The travel toiletry market is moving up with a CAGR of 6.20% from 2024 to 2034, reaching $12.3 billion USD. Solid shampoo bars themselves are showing incredible promise as the shampoo bar market was valued at $10.53 billion USD in 2023 and is projected to be worth  $11.03 billion USD in 2024. While the success of solid shampoo isn't solely popular due to the travel market, it certainly allows consumers to travel with their favourite kind of shampoo in a much easier way.

Ecommerce Travel Accessories Market: Pet Travel

Traveling with a pet is much more common nowadays, with an increased demand for pet-friendly accommodations. One in five US households have a pet and the hospitality industry has changed accommodations to meet expectations.

The pet travel accessories market has grown to give your furry friend the best travel experience. The pet travel accessories market is projected to reach $10.61 billion USD in 2029, with the CAGR of 5.7% during the period of 2023 to 2029. More specifically, the pet travel bag market was valued at $853 million USD in 2023 and is anticipated to reach $1.41 billion USD by 2030. Pet travel encompasses all kinds of products and services required to get your pet from A to B - whether it's a travel-related carrier, leash, dishes, food containers, car seat, and others.

The travel market continues to grow while ecommerce brands offer great travel products and services

While the travel market in 2024 will experience a slower year than the last couple years, it is still expected to have healthy growth. Conde Naste Traveler states in 2024 that, “travelers will be putting what’s important to them front and center of their plans” choosing trips that provide value in experiences and connections. With a myriad of interests across food, astronomy, diving, mountaineering, train rides, and family trips, there is bound to be plenty of activity for ecommerce brands that focus on the well-traveled consumer.

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Samantha Lloyd
Director of Marketing, Clearco

Samantha Lloyd is the Director of Marketing at Clearco. A longstanding marketer in the business-facing technology industry, Samantha focuses on accelerating startup and transformative growth at companies. In her free time, you can find Samantha dreaming of the ocean.