December can be a whirlwind for ecommerce brands. With U.S. online holiday sales expected to hit between $295.1 billion and $297.9 billion (an 8% to 9% jump from 2023) it’s no surprise that the holiday shopping rush brings in a flood of orders, skyrocketing revenue, and creating a buzz of excitement. But behind the scenes, it’s a balancing act. To meet the holiday demand, your business might be pouring money into extra inventory, ramping up marketing campaigns to attract shoppers, and dealing with higher shipping costs to get those orders out on time.

Then January rolls around, and reality hits. The vendor bills and receipts for all those holiday preparations come due. Cash flow can get tight, especially when revenue from December sales hasn’t landed in your account yet. It’s a tricky spot, but there’s a way to handle it without missing a beat. Clearco’s funding solutions are designed to keep your business thriving, even after the holiday rush!

Where Ecommerce Brands Spend During the Holiday Season

When the seasonal hustle kicks in, it’s important to make the right investments to keep your business ahead. Here’s a closer look at where ecommerce brands like yours often find themselves spending during this busy season:

Inventory: Keeping Shelves Stocked and Shoppers Happy

Holiday shoppers expect their favorite items to be in stock when they’re hunting for gifts. That means you’re likely ordering more seasonal products and top-sellers to meet the demand. Bulk buying might save money long-term, but upfront costs can add up fast. With stockouts costing businesses about $350 billion annually, smaller brands often invest more to keep shelves full and protect sales.

Marketing: Standing Out in the Holiday Frenzy

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It’s no secret that competition heats up during the festive shopping season. Paid ads, email promotions, and social media campaigns become essential to grab attention. But running these campaigns can cost more than usual as ad rates spike. Ecommerce companies often spend between 7-20% of their revenue on marketing and some ambitious brands invest as much as 30% to fuel growth during peak seasons.

Logistics: Getting Gifts to Doorsteps on Time

Fast shipping, free delivery promotions, and last-minute order fulfillment are all part of the holiday grind. With more orders flooding in, operational costs climb, from paying for shipping upgrades to managing warehouse staff. Meeting these demands is crucial to keeping customers happy, but it’s easy for these expenses to eat into your margins. In fact, fulfillment costs like picking, packing, and shipping can take up as much as 20% of every dollar you earn, making it one of the biggest expenses for ecommerce brands during the holiday rush.

Tackle January’s Vendor Bills with Clearco

When the holiday season wraps up, the bills don’t wait (and neither does Clearco!). Whether you’ve invested heavily in inventory, ramped up marketing campaigns, or managed holiday logistics, those expenses can add up fast. Even if you’ve already paid your vendors, Clearco can step in to fund your eligible receipts, often in as little as 24 hours.

• No collateral or personal guarantees: Keep your business yours.
• Capped weekly payments: Stay flexible and maintain control over your cash flow.
• Non-dilutive funding: No giving up equity, just support when you need it.

Clearco’s platform makes it easy to upload your receipts and get back to growing your business. It’s about turning holiday challenges into opportunities, so you can start the new year strong!

Start 2025 Strong with Clearco’s Support

The holiday season is an exciting time, but it can leave you juggling post-holiday bills. Clearco’s flexible, non-dilutive funding helps you handle vendor receipts, restock inventory, and keep your momentum going without the stress.

You’ve worked hard to make the holidays a success and now it’s time to carry that energy into the new year. Here’s to a strong start and a successful year ahead!