Seasonality
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July 2, 2025
Summer 2025 Trends: How Top DTC Fashion Brands Are Owning the Season
When Annette Azan was looking for a bra to wear underneath her wedding dress, she couldn’t find anything on the market that offered a bra-less look while providing support. That was in 2011. These days, Annette’s company Nuudii System has solved that problem from women of all shapes and sizes. We sat down with the 25-year fashion industry veteran to pick her brain on running a female-founded, female-led business that’s championing women to reclaim their bodies.