Amazon’s highly anticipated fall event, Prime Big Deal Days, returns on October 8-9, 2024. Over these 48 hours, Prime members can take advantage of exclusive discounts on products across a variety of categories like tech, home essentials, beauty, and more. For ecommerce brands, this event presents a powerful opportunity to capture early holiday shoppers, drive significant traffic, and boost sales as consumers start prepping for the busy season ahead.

To make the most of this short but impactful event, brands need to be prepared to optimize listings, manage inventory, and take advantage of Amazon’s promotional tools.

What is Prime Big Deal Days?

Prime Big Deal Days, launched by Amazon in 2022, is a fall event designed to offer Prime members exclusive discounts ahead of the holiday rush. Unlike Prime Day in the summer, this event taps into early holiday demand, helping consumers kick off their shopping while offering brands the chance to engage with motivated buyers before the traditional Black Friday and Cyber Monday sales. It’s a critical window for brands to boost visibility, test new strategies, and capture sales before the competition heats up later in the season.

Why Prime Big Deal Days Matter for Ecommerce Brands

1️⃣ Early Holiday Shopping Surge: October is when holiday shoppers start getting serious about their purchases. This means Prime Big Deal Days offer brands a unique opportunity to secure early sales, setting the stage for a strong Q4.

2️⃣Massive Traffic Potential: According to keyword data, searches for "amazon" generate a staggering 151 million searches organically each month. With additional high-volume terms like "amazon prime" (24.9 million) and "amazon prime video" (4.09 million), it’s clear that traffic to Amazon’s platform surges during these events. By participating in Prime Big Deal Days, ecommerce businesses can ride this wave of increased traffic.

3️⃣ Competing Retailer Sales: Brands need to be aware that other retailers, such as Walmart and Target, also hold major sales around Prime Big Deal Days. This means competition for consumer dollars will be fierce. Having a well-optimized Amazon presence can help brands stand out and capture more of that market share.

How Your Brand Can Prepare for Prime Big Deal Days

1️⃣ Plan Your Deals Strategically: Choose your top-selling products or holiday-related items to offer discounts on during the event. Consider bundling products or offering limited-time deals to create urgency. Given the high search volume for terms like "amazon prime" and "amazon prime video," products in these categories will be particularly popular.

2️⃣ Optimize Product Listings: Ensure your product listings are fully optimized to attract potential buyers. High-quality photos, detailed descriptions, and accurate pricing can significantly increase your chances of converting visitors into customers. The sheer number of results related to "amazon" searches (over 88) underscores the need for your listings to be polished and stand out from the competition.

3️⃣ Use Amazon's Advertising Tools: With Amazon's relatively low cost-per-click (CPC), averaging $0.05, brands have the chance to run affordable ad campaigns. Use sponsored product ads or Lightning Deals to boost the visibility of your products during Prime Big Deal Days. It’s a cost-effective way to ensure your products are seen by the millions of Prime members browsing the site.

4️⃣ Manage Inventory: With the increase in traffic comes an increase in demand. Ensure your stock levels can support the potential sales surge. Running out of stock during Prime Big Deal Days means missed opportunities. Look at historical sales data to predict what might sell out fast and prepare accordingly.

Important deadlines to keep in mind:

• The inventory deadline for Prime Big Deal Days was September 13th.
• For Black Friday, the inventory deadline is November 1st.

By planning early, you’ll avoid stock shortages during these high-demand periods.

5️⃣ Promote Your Deals Across Channels: Don’t rely solely on Amazon traffic to drive your sales. Leverage email campaigns, social media, and even paid ads to build anticipation and direct customers to your Amazon listings. With  massive organic traffic numbers for Amazon, driving additional traffic from external sources can amplify your results.

Get Ready with Clearco’s Flexible Funding

Scaling up for an event like Prime Big Deal Days requires preparation—and that often means having the right capital in place. Whether it’s for expanding your inventory, boosting marketing, or optimizing fulfillment, Clearco’s Invoice Funding gives you the flexibility to access fast capital without giving up equity or taking on personal guarantees.

With Clearco, you can invest confidently in your brand’s growth during this high-traffic event, ensuring you have the resources you need to maximize your success.

Amazon Prime Big Deal Days is a fantastic way for ecommerce brands to gain early exposure and boost holiday sales. By optimizing your product listings, leveraging Amazon’s affordable advertising, and preparing your inventory, your business can take full advantage of this key shopping event. And with Clearco’s support, you can ensure your brand has the capital it needs to succeed during Prime Big Deal Days this October.

Seize the Funding