If you ask an e-commerce business owner about their online sales and marketing strategy, you can expect them to mention Amazon at least once. In fact, some successful e-commerce companies exclusively sell on Amazon. 

Whether you’re already selling on Amazon or just thinking about adding it into your e-commerce sales strategy, we’ve got some great tips to help you set up shop and increase your Amazon sales.

Amazon’s meteoric rise 

The e-commerce landscape has been rapidly changing over the past few years, and 2020 saw one of the biggest jumps in e-commerce adoption in history. 

According to Statista, in 2020:

• Over 2B people purchased goods or services online
• E-retail sales worldwide topped $4.2T USD
• Global retail e-commerce sales grew by over 25%

While these numbers are impressive in and of themselves, Amazon’s growth has been even more noteworthy.

From 2019-2020, Amazon saw:

• Net revenue grow from $280B-386B USD
• Operating income grow from $15B-$23B USD
• Prime memberships grow from 150M-200M subscribers

Beyond these impressive stats, Amazon is the most popular online retail website by traffic and boasts a market cap of $1,558B USD. 

5 strategies to increase your Amazon sales

1. Keep it fresh

When selling on Amazon, you’ve got two places to feature content:

• Amazon store page
• Amazon product pages

If your Amazon shop is already up and running, you might think your work is done, but that’s not the case! You want to keep the content on your Amazon pages fresh, regularly updating your Amazon store page and keep your product pages up to date. 

Your Amazon store page should speak to your brand and vision—think of it as an extension of your website. Many shoppers may land on your Amazon store page without having visited your website or social media pages, so it’s important to give them the right first impression.

Here are a few tips for your Amazon store page:

• Keep your imagery consistent across your website, Amazon store, and social media
• Don’t just copy and paste images from your site to your Amazon store—tailor your design files so they fit into Amazon’s specifications
• Keep your copy short and sweet—outline what you stand for and who you are as a brand, but don’t bore them with unnecessary details

When it comes to your Amazon product pages, more is… more! Don’t just throw one or two product images on each product page—repurpose the product photography you use on your website, ensuring it fits Amazon’s product page specifications.

You want to shoot for Amazon A+ content, which is high quality, enriched content to feature on your Amazon product pages. When employed correctly, Amazon A+ content builds trust with new customers and pushes you closer to the top of Amazon’s SERPs (Search engine results pages). 

If you want Amazon A+ content, you should:

• Compare yourself against the competition with comparison charts
• Impress prospective customers with high quality imagery
• Wow your visitors with HD videos

2. Get advertising

This seems like an obvious one, but if you’re selling on Amazon, you should be advertising on Amazon! It’s great to test on the newest and the best advertising platforms for your ecommerce brand, and you should be doing that, but advertising directly on Amazon for your Amazon shop is a great way to bring in customers. Users who are already browsing Amazon for new products have the right intent, so all you need to do is present your product to them.

Using Amazon A+ content to reach the top of Amazon’s SERPs is a cheaper way to get noticed, but it generally takes quite a bit of time and effort to get there. Throwing a bit of money at Amazon advertising is a great way to quickly increase your Amazon sales. As you start to advertise, keep iterating on your advertisements to ensure you know how to increase and improve ROAS.

3. Get social 

Paid social media ads are a great way to create brand awareness and drum up interest in your product(s). And while the sheer number of social media platforms out there might be intimidating, they also have an unintended benefit: targeting. Each platform typically appeals to a different audience, making it easier for you to zoom in and target the right people.