If you’re running an ecommerce business, you’ve probably noticed how advertising costs are rising in some areas; it can feel like a lot to keep up with. Now, streaming platforms such as Amazon Prime Video and Netflix are opening up new opportunities. Since Amazon introduced its ad tier, Netflix has lowered its ad rates from $39–$45 to $29–$35, making room to explore ways to reach your audience without stretching your budget too far.

Why Streaming Video Advertising Matters for Your Ecommerce Brand

With Connected TV (CTV) ad spending expected to hit $33.35 billion by 2025, there’s an opportunity for ecommerce brands to engage with customers in a meaningful way. While social media ad costs, like TikTok’s, are climbing, some streaming video costs per mille (CPMs) are currently dropping, offering potential value for your ad budget.

What makes streaming platforms so powerful? They bring you directly into the homes of highly immersed viewers who are already tuned in and paying attention. Whether it’s a family binge-watching their favorite series or someone enjoying a quiet evening, your ad has the potential to create a lasting impression.

Choosing the Right Streaming Platform for Ecommerce Brands to Advertise

Not all streaming platforms are the same, and choosing the right one can make a big difference for your ecommerce brand.

1. Peacock and Hulu: These budget-friendly platforms allow you to reach a wide audience within a manageable budget. Hulu and Peacock ads, with CPMs averaging $10–$30, offer an alternative to costly prime-time TV spots. They're ideal for testing campaigns and building brand awareness.
2. Amazon Prime Video Ads: Since its launch in early 2024, Amazon’s ad-supported tier has attracted approximately over 200 million monthly viewers. With ad prices in the low-to-mid $30 range and a light ad load of just 2–3.5 minutes per hour (and no interruptions mid-content), it balances viewer satisfaction with a cost-conscious opportunity for advertisers to reach a broad audience.
3. Max: Positioned in the mid-range for CPMs at $20–$40, Max has a reputation for strong viewer engagement, making it a solid choice if you want to connect with a diverse and attentive audience.
4. Netflix Ads: While Netflix has higher CPMs (approximately $29–$35), it provides access to a highly engaged audience, which is perfect if your brand focuses on luxury or niche products. The focus is on connecting with the right people, not just the largest audience.

Tips for Success with Streaming Ads

Consider starting with platforms like Peacock or Hulu to test your campaigns and see what resonates with your audience. These platforms are popular choices for ad-supported viewing, with around 78% of new Peacock subscribers and 63% of Hulu subscribers opting for ad-supported tiers. This means viewers are open to engaging with ads, offering a great opportunity for your brand to connect.

Once you find what works, scale up strategically, focusing on timing your ads around high-traffic seasons, like holidays. Adjusting your budget as you analyze performance can help your streaming ads work harder for your goals. A flexible and creative strategy can help you connect with your audience in a way that truly counts while making the most of your budget.

Your Ecommerce Brand’s Streaming Video Journey Starts Here

Streaming video ads lets ecommerce brands connect with customers during their most engaged moments, watching their favorite shows! Platforms like Netflix, Hulu, Peacock, Max and Amazon Prime Video offer opportunities for brands to reach viewers on any budget.

Remember to start with smaller campaigns, use seasonal themes, and adjust based on performance to create ads that feel genuine. It’s also important to keep an eye on CPM prices, as they can change over time depending on platform trends and audience demand. Staying informed ensures your ad spend works as effectively as possible. Ads can help build trust and leave a lasting impression. When your brand shows up authentically, you can connect with audiences in a way that sticks.