The Ultimate Guide to E-Commerce Funding
![](https://cdn.prod.website-files.com/65fde10e62e6a7603e92222e/6616f866cffd4e6d85793ded_970081ea-14e6-456f-ba6b-3d1c3ce8f2cd_The%2BUltimate%2BGuide%2Bto%2BEcommerce%2BFunding%2BArticle.jpeg)
The #1 Challenge Facing E-Commerce Founders
Start an online business, they said. It’s never been easier, they said…
While it’s true that e-commerce platforms, like Shopify and BigCommerce, have democratized online entrepreneurship and lowered the barriers to entry, there are still many challenges that face e-commerce business owners.
Like all founders, these new-age entrepreneurs require funding to grow; however, the financial world hasn’t evolved to meet the needs of online founders.
Lack of capital is the number one barrier to e-commerce growth.
50% of all startups won’t survive their first 5 years and lack of access to capital is cited as a major barrier to success.
Over 80% of Americans do not have access to equity or debt financing—and e-commerce businesses get an even shorter end of the stick since they have fewer hard assets. As a result, only about a third of new businesses survive their first decade.
So what’s an e-commerce entrepreneur to do? The first step to securing the right kind of business funding is to fully understand the different types of e-commerce funding that currently exist, and the pros and cons of each.
But first…
![](https://cdn.prod.website-files.com/65fde10e62e6a7603e9221cc/660701216f66d52547d7d1bf_Testimonial%20Image%20Large.png)