Setting up your branded packaging as an ecommerce business often feels like a balancing act. You want to protect your product, keep costs low and showcase your brand's identity and values to your customers. Packaging is often the first physical interaction with your customer as a brand, and you want to make a good impression. Studies have found that 72% of Americans say the design of a product's packaging influences their purchase decisions. This can include the box, tissue paper, custom inserts, and much more. With all of these added options, your expenses might also add up. You want to stand out from your competitors -- but you also don't want to break the bank. 

Main Components of Branded Packaging

The main goal of branded packaging is building a strong connection with your customers and making your brand memorable. Good packaging makes your customers feel excited to buy your products, which can lead to repeat purchases and positive reviews. But what does branded packaging entail exactly?

The main components can include packaging, containers, boxes, and labels. The packaging materials you choose can vary from paperboard, plastic or corrugated cardboard. Corrugated cardboard is often a popular choice since it's durable, offers good protection, and is usually made from recycled materials. With 60% to 70% of consumers willing to pay more for products with sustainable packaging, going eco-friendly could be a smart business move, especially if it aligns with your brand's values.

Understanding the Costs of Branded Packaging

It's common for packaging costs to account for around 10% of a product's retail price, but this can vary largely depending on which elements you choose. For example, the average price of corrugated packaging ranges from $2.70 to $3.50 per unit, while folding cartons typically cost between $1.80 and $2.25 each. If you’re considering a more premium option like rigid boxes, you could be looking at $8.50 to $10.00 per box. Flexible packaging is generally more affordable, with costs ranging from $0.25 to $0.75 per unit, depending on the order size.

Customization, like branded tissue paper, can range from $0.25 to $0.75 per sheet when purchased in bulk. However, if you’re ordering smaller quantities, the cost can rise from $2.20 to $4.15 per sheet​, depending on which company you're working with. Similarly, printing and labels can add to your packaging costs, especially if you want high-quality or unique finishes.

While these extras can create a premium experience for your customer, they also increase your budget. Sometimes, a simple, well-thought-out design can have as much impact as pulling out all the stops. Choose only what you truly need; your wallet will thank you later.

Final Wrap-Up

Creating the perfect branded packaging for your ecommerce business is all about finding the right balance between cost and impact. While it's tempting to add in every custom detail, consider focusing on what will truly resonate with your customers and your brand's messaging. Choose materials, designs, and customizations that align with your values and your budget. You can deliver a premium experience that leaves a lasting impression while also keeping your costs down.