Shopify is a dream for business founders—it’s easy to set up and a great way to quickly get your product(s) on the market to start bringing in revenue. But it’s not as simple as just setting up shop and watching the Shopify sales roll in. You’ve got to build awareness, choose your advertising platforms, and then iterate and optimize your paid ads in order to catch your prospects’ attention and get the best bang for your buck.  

Let’s take a look at the e-commerce landscape and some tactics you can employ to effectively increase your Shopify sales.

2020: The e-commerce landscape erupts

It’s no secret that COVID-19 has accelerated the adoption of e-commerce across the globe. A recent report by Statista^{footnote 1} points to a few key stats. 

In 2020:

• Over 2B people purchased goods or services online
• E-retail sales worldwide topped $4.2T USD
• Global retail e-commerce sales grew by over 25%

In case you didn’t catch that, that’s 4.2 trillion U.S. dollars, as in $4,200,000,000,000. And it doesn’t stop there—based on their projections, this number will shoot up to $6.3T USD by 2024. 

More shocking is when you look back five years to see that global e-commerce sales totaled just $1.8T USD in 2016. That’s not even half of the sales seen in 2020 and proves that e-commerce sales were already poised to blow up, pandemic or not. 

How to increase your Shopify sales

Perfect your paid ad strategy

Establishing a paid ad strategy is absolutely crucial when it comes to driving Shopify sales. After all, if your potential customers don’t know about your brand or product, how do you expect them to land on your Shopify store?