October 27, 2021

The founder’s Black Friday guide: 10 tips from the experts


“Didn’t Black Friday 2020 just happen?!”

-A founder, probably

It feels like Black Friday 2020 just ended, but here we are—right back at it with Black Friday/Cyber Monday (BFCM) 2021 seemingly in full swing. If there’s one sure thing about BFCM, it’s that it comes around so quickly most founders wish they’d started their planning months before they did. 

If you’re struggling to get all your ducks in a row for BFCM 2021, this Black Friday guide can help steer you in the right direction. Aside from preparing your site—and your paid ads—for BFCM and making a marketing plan based off of emerging 2021 BFCM trends, what else can you do? 

The answer lies just outside of your company. Partnering with agencies and technology organizations can help boost the impact of everything you do this BFCM season. Not only that, but they can also be a great sounding board and offer invaluable advice—they are the experts in what they do, after all.

With that in mind, we sat down with some of our top partners to get their top tips and ideas going into BFCM 2021. 

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