January 6, 2022

Finding the best advertising platforms for your audience


You’ve got a great product or service to sell and have a loyal customer base, but you’re not seeing much growth in your audience yet. There are a plethora of things you can try, from ramping up your email marketing to optimizing the UX of your website. But if you’re looking to quickly grow your audience and have some budget to play with, paid advertising is a great option.

We’ve put together a list of some of the best advertising platforms, including:

  • Google Search 
  • Google Shopping 
  • Amazon 
  • TikTok 
  • Facebook and Instagram 
  • Pinterest 
  • Microsoft (formally Bing)
  • Twitter 

Google Search ads

When you think of the best advertising platforms out there, Google Search is an easy top pick. Google Search ads have become synonymous with paid advertising, thanks to their 3.5 billion Google searches per day.

A few other benefits to consider include:

  • High likelihood of reaching your target audience. It goes without saying that Google Search has the broadest reach of any search engine, which is reason enough to consider it as part of your paid ad strategy.
  • Targets users based on stage in the buying process. If you’re bidding on a broader search term, for example, “hair products,” you can expect to draw in users who are just exploring what’s out there on the market, maybe not yet ready to make a purchase. If, however, you change that to a long-tail keyword, like “best hair spray for curly hair” or “best pomade for men’s hair,” you’re more likely to target users more likely to purchase because they know exactly what type of product they want.
  • They work regardless of budget. You can set a daily maximum budget for your business and also a maximum budget based on keywords. If you’ve used Google Search ads in the past, you’ll know that some keywords will require a $1 bid while others will cost hundreds, or even thousands, of dollars. With this in mind, Google Search ads give you the flexibility to work within any budget.
  • Get new leads far quicker than trying to rank using SEO alone. SEO, of course, is an integral part of any modern marketing strategy, but when you need to boost revenue more immediately, Google Search ads are a great option.
  • Target by user intent. People come to Google looking for answers, and your website can help answer some of those questions. So instead of interrupting social media users with an ad, you can serve users with the answer to their question.

Google Shopping ads