At Clearco, we’re proud to recognize the vision and resilience of women entrepreneurs who are breaking barriers to boldly transform the world of ecommerce. The 2025 Women’s History Month Award celebrates women founders who are rewriting the rules and building impactful, sustainable businesses.

Despite the strides women have made in business, they remain underrepresented in entrepreneurship. Women-owned companies make up less than half of all employer businesses in the U.S., a statistic that highlights the importance of amplifying women entrepreneurs. This year, we received several inspiring applications, each story a powerful reminder of what women are capable of when they have the recognition they have earned and deserve.

Let’s meet the finalists of Clearco's 2025 Women's History Month Award and see why they’re making waves in their respective categories across home goods, apparel, jewelry, and health.

Meet the Finalists of Clearco’s Women’s History Month Award

BWH Plant Co.: Greenery That Grows Joy

BWH Plant Co. brings a fresh take to plant care. Co-founded by Carlie Paluzzi, this woman-led brand curates rare and beautiful houseplants to help customers cultivate calm, creative spaces that bring a little more greenery into their daily lives. In fact, they deliver them right to your door!

With a vibrant online community and a mission rooted in accessibility and inclusivity, BWH Plant Co. is more than a plant shop. It’s a space where women entrepreneurs are redefining wellness and nurturing growth, one plant at a time.

Fresh Clean Threads: Comfort That Works As Hard As You Do

Fresh Clean Threads is reinventing everyday basics with women standing firmly behind the brand’s success. Co-founded by Melissa Parvis, the brand is known for ultra-soft, high-quality essentials that prioritize comfort and fit.

What started as a simple idea has grown into a thriving business loved by thousands. With a strong woman driving strategy, branding, and growth, Fresh Clean Threads reminds us that comfort and confidence go hand in hand.

Saalt: Period Care With Purpose

Founded by Cherie Hoeger, Saalt is on a mission to make sustainable period care the norm. From reusable cups to leakproof underwear, Saalt creates products designed to support bodies and the planet.

As a Certified B Corp women-led business, Saalt is deeply committed to menstrual health equity. They’ve donated millions of period products to underserved communities and continue to reinvest 2% of their revenue into initiatives that empower women and girls around the world. Saalt isn’t just changing the conversation - they’re changing lives.

Allurez: Diamonds Direct-To-Consumer 

Operated by an incredible team, including Director of Ecommerce Vanessa Taylor-Sinclair, Allurez is a fine jewelry brand that blends timeless elegance with modern values. Designed in New York and crafted to order, each piece is a celebration of love, self-expression, and empowerment.

With a strong emphasis on ethical sourcing and sustainability, Allurez is changing how consumers view luxury. From conflict-free diamonds to eco-conscious practices, the brand is proof that luxury can be both beautiful and responsible.

Congratulations to the Finalists of Clearco’s Women’s History Month Award

The finalists of Clearco’s Women’s History Month Award are building brands that reflect strength, sustainability, and purpose. These women entrepreneurs are creating products people love while paving the way for future founders to dream bigger. The winner of the 2025 Women’s History Month Award will be announced by the end of the month.

We’re proud to celebrate women-owned and operated businesses, and we hope you’ll check out their products, support their missions, and join us in cheering them on. Their stories are still being written, and we can’t wait to see what comes next for them!