While the Lunar New Year is a time for celebration, it’s also an opportunity for ecommerce brands to showcase their creativity, culture, and commerce in unique ways. With 2025 being the Year of the Snake - symbolizing alertness, calmness, and intelligence - brands across industries have launched limited-edition products, marketing campaigns, and exclusive collections to engage consumers in festive shopping experiences.

Why Lunar New Year Matters for Ecommerce Brands

Beyond the celebratory aspects, Lunar New Year, also known as Chinese New Year,  presents both challenges and opportunities for ecommerce brands. Supply chain disruptions are common due to factory shutdowns across Asia, affecting inventory levels and shipping times. Smart brands prepare months in advance by leveraging strategic inventory planning and funding solutions, like Clearco’s Invoice Funding and Receipt Funding, to maintain seamless operations.

Invoice Funding

Helps businesses place bulk orders ahead of factory closures to prevent stockouts.

Receipt Funding

Provides quick cash flow access for businesses that have already paid their suppliers, ensuring financial flexibility.

‍

With that in mind, let’s explore some of the most exciting ecommerce brands that brought in the Year of the Snake in style.

Fashion & Apparel Brands Embracing the Year of the Snake

Aritzia

Aritzia launched a limited-edition Year of the Snake collection available exclusively online, featuring bold hues and intricate snake motifs.

Coach

The luxury accessory brand unveiled a range of red and gold-accented items, including handbags, wallets, and an exclusive Coach Snake Script Necklace to commemorate 2025’s zodiac theme.

New Balance

New Balance stepped up with three unique Lunar New Year-themed sneakers and a full apparel capsule inspired by the Chinese New Year.

Nike

Nike Released a special Lunar New Year sneaker collection, including snakeskin-textured Air Jordan 11 Low, capturing the essence of the Year of the Snake with bold and fashionable design.

Tory Burch

Tory Burch took a subtle approach with neutral-toned pieces inspired by the Lunar New Year, offering stylish and sophisticated options for its shoppers.

Beauty & Lifestyle Brands Joining the Celebration

Sephora

Sephora showcased a curated selection of Lunar New Year-themed beauty kits, featuring limited-edition makeup and skincare collections.

Lush

Lush created a unique skin care gift set based on citrus, including an orange-scented snake-shaped bath bomb, lemon-oil-infused shower gel, and a grapefruit sugar scrub. The gift set is wrapped in a limited-edition design created by graphic designer and illustrator Cheng Peng.

U Beauty

U Beauty added a new shade to their award-winning Plasma Lip Compound Tinted range with a red shade called “Fortune.” It’s included in their limited-edition “Manifest Set” with their lip tint “Shanghai”, packaged in an exclusive cosmetic bag.

Three Ships

Three Ships, a clean beauty brand, celebrates the Lunar New Year with their golden glow skin care set inspired by Chinese medicine. The items include a hyaluronic acid infused with mushroom and plum, as well as a goji berry face and neck cream.

Clé de Peau

Clé de Peau released a limited-edition version of their eye cream, with exclusive packaging designed by Chinese enamel artist Li Pei Qing. The designs celebrate the spirit of Chinese New Year, including snake-inspired details, traditional royal court art, and beautiful red and gold containers.

Turn Holiday Challenges into Opportunities

Chinese New Year is so much more than just an ecommerce disruption - it’s an opportunity for brands to connect with their customers in meaningful ways. From launching exclusive collections to ensuring seamless inventory management, forward-thinking brands can set themselves apart this holiday season.

By planning ahead, leveraging smart financial solutions, and creating culturally inspired marketing campaigns, ecommerce brands can transform Lunar New Year into a period of growth and engagement. Visit Clear.co to explore funding solutions that keep your website stocked and your customers happy throughout the holiday season and beyond.