Market Logic

Performance marketing foundations

Our webinar speakers discuss the metrics, concepts and philosophies necessary to understand the performance marketing landscape and what to expect from Google Ads.

Google Ads + Clearco
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About the webinar

Getting the results you want from digital marketing is no easy task. Companies have bigger goals each year, but where should you even start? There’s so much noise out there.

Google Advertising is a great start. It’s not only the most powerful advertising platform, it’s also the most misunderstood platform that exists today.

  • Google ads platforms, key terms and why speaking the same shared language matters
  • The significance of Google Display Network (GDN) and YouTube ads
  • The different types of Google Ad Campaigns, how they work, and what realistic expectations are for performance
  • How to budget across different campaign types and goals
  • Best practices when looking for expert help in digital marketing
  • The importance of mobile and mobile user experience best practices
  • Why the ‘always-testing’ mentality is so important in digital advertising

Event speakers

Billal Qureshi
BILLAL QURESHI
Head of User Experience
Google (Mobile & Apps)
Billal Qureshi
Marc Weisinger
Director of Clearco Plus
Clearco

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