I quickly realized that Iaw wasn’t for me and I was drawn to the innovation and potential of the information age we were living in. Everyone can search for what they need to know online. I had the chance to make a difference beyond my community. I knew that globally, everything we did was going to be impacted by technology and I didn’t want to sit on the sidelines, just facilitating.
For the past 100 years, society has only studied brains when something went wrong -diagnosing a condition or addressing trauma caused by an injury or accident . There are 7 billion people on this planet, and each of us has a complex structure that defines our experience and perceptions of the world. With EMOTIV, I want to disrupt how we think of the brain and extend what can be done when we unleash the power of the mind. I believe that by empowering neuroscience research and changing why, when and how we study the human brain, we can accelerate brain research and development.
We took traditional brain scanning technology, EEG and reimagined it to provide access to more affordable, open, easy-to-use technology to observe the brain with flexibility, convenience, and within a contextual environment. With just this technology we were able to see a quadriplegic man drive around a race track. It’s these exciting moments that give people the potential for new possibilities that makes this incredibly rewarding.
I knew this field was going to be challenging to break into, but as an entrepreneur you need to have that drive and confidence that you’ll be able to figure it out. I don’t think I ever sat down and thought, “okay what if it doesn’t work out.” I just always knew it would, and was motivated by the impact that this technology was going to have.