Kevin Leboeuf

Kevin Leboeuf

Co-Founder of Educated Beards

I served in the Canadian Military Forces for 14 years. Being in the army was my only career plan. In 2016 I was then diagnosed with PTSD and I had to leave the army. When I left the army that was the first time that I could grow my beard. I went through all the typical issues men go through when growing a beard, the itchiness, the dryness, the flakiness. Beard oil was the solution I stumbled upon to help with it.

I went out and purchased some beard oil but Alicia, my partner who is super sensitive to harsh chemicals didn't approve of the ingredient list. Being a holistic nutritionist, I asked her to make me a natural substitute. Friends began to notice a difference in my beard and kept asking what I was using. That's when we realized that there was a market here. So we took a step back, did 11 months of R&D to perfect our oil and then launched Educated Beards.

Every one of our products is scented from essential oils. Itโ€™s funny because my family is from Quebec and they pretty much bathe in eau toilette. Completely opposite of the angle we took with Educated Beards.

I learned a ton about skincare during this process. I feel like that seems to be the case with guys, at least that was for myself. So I wanted to build a brand that didnโ€™t just sell a product, but was also a resource. Thatโ€™s where the name educated beards came from.

Educated Beards kit showing products inside