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How to choose the best merchant cash advance provider
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Two packages of nutritious food. Read the article on how to fund an e-commerce business.
6 Ways to Fund an E-Commerce Business
From bootstrapping and crowdfunding, to VC's and banks - here are the 6 most common ways that e-commerce founders secure funding for their online busi...
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ClearAngel charts a path to growth for early-stage business Zafira
Conni Zafiris, founder of online womenswear brand Zafira, was unsure of the best way to capitalize on her early growth. After signing up with ClearAng...
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Abandoned carts: The crown jewel of email and SMS marketing
You’re browsing a website and start adding some items to your cart. You eventually get distracted and leave the site without making a purchase. Then, ...
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5 Deals to Offer to Customers this Black Friday
The countdown to Black Friday is well underway, and consumers are already thinking about their holiday wish lists. Let's look at 5 deals that you can ...
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SaaS
The alternative lending space: A key component to SaaS business growth
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5 ways to increase your Amazon sales
If you ask an e-commerce business owner about their online sales and marketing strategy, you can expect them to mention Amazon at least once. In fact,...
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Increase your Shopify sales with paid ads and polished content
Shopify is a dream for business founders—it’s easy to set up and a great way to quickly get your product(s) on the market to start bringing in revenue...
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popular e-commerce brands
How to use customer loyalty programs to increase LTV
With an increasing number of brands competing for shoppers on online and offline channels, investing in a customer retention strategy is now more impo...
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How new founders can get working capital with bad credit
When you hear “fail fast, fail often”, are you inspired or do you cringe?
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How e-commerce founders use 1 click buy to increase sales
When Amazon first introduced their patented 1 click buy system back in 2000 to circumvent shopping cart forms—so that you no longer had to enter your ...
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The best funding model for e-commerce businesses
Gone are the days where a business founder had only one option to get funding: the bank. In fact, we often talk about the different funding models ava...
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Why is business funding for women still an issue?
The past 10 years have seen a boom in business startups. Much of the growth has occurred within the last five years with female entrepreneurs at the f...
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Launch marketing strategy that only costs you $1 a day
So you want to start an online business, huh? With e-commerce platforms like Shopify and Amazon, starting a new business is a piece of cake. That be...
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The best alternative lending options for startups
If you’re a small business owner, you’re probably already aware that traditional lending institutions aren’t known for rolling out the welcome mat to ...
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Merchant cash advance for startups
There are many reasons why, as a startup business founder, you might turn to merchant cash advance (MCA) providers for funding. They offer a straightf...
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Why a change in working capital isn’t going to kill your business
Working capital, also known as net working capital, is a company's total assets minus total liabilities. Working capital indicates both the long- and ...
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Three images are shown side-by-side. A woman scrolling on Instagram on her phone. A woman taking a selfie. Someone typing on a laptop.
How brands are winning using direct response marketing
When some people think of direct response marketing, they conjure up the image of an infomercial presenter urging them to “call the number on your scr...
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How to optimize ad creative for the best ROAS
Ad platforms may have powerful targeting tools, prominent ad placements, and performance tracking tools, but they’re all mere novelties if you don’t h...
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Two images. In the first, a woman reads off an iPad. In the second, the same woman smiles while leaning on a clothing rack.
Merchant cash advance financing for founders
If you’re a small business owner, you may have come across the term merchant cash advance (MCA) and wondered whether it is a funding option for you. F...
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A woman's silhouette is shown in front of a ring light. Next to her a man is backlit by a circular light.
Content creators vs. influencers: Which one is right for my business?
You may have heard the buzz about creator marketing recently, and wondered to yourself how it differs from influencer marketing. Well, if that’s the c...
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A laptop sits open on a desk. The screen shows the homepage of the Coggles website, an e-commerce fashion retailer.
How direct-to-consumer brands are going global with THG Ingenuity
A lot of direct-to-consumer (DTC) brands share the ambition of going global. You’ve worked hard to scale from a local business to one with a national ...
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3 images are shown: a woman holding a bottle of soap hides her face behind a hat, a man throws a bottle of soap in the air while looking at the camera, and a hand holding a bottle of cologne.
How a small band of outlaws leveraged ClearMatch for growth
When Danielle and Russell Vincent founded Outlaw, they were looking for an alternative to soap, lotion, and cologne that smelled like everything else ...
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Navigating Inventory Logistics: A Resource for Founders
Nowadays, inventory management systems seem to be working increasingly against founders, much to their chagrin. If you’ve ever spent over half of your...
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An image of Lorena and Majo smiling at the camera in front of their products overlaid on an image of a mother caring for her child.
How Lorena Garcia used her struggle to help moms across the world
Lorena Garciahad always been a busy entrepreneur, working in digital branding and running her own digital agency. After traveling the world empowering...
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Images of a cargo ship in the ocean and a man unpacking a truck with boxes are overlaid on a graph
Forecasting demand in uncertain times
Even when all else is constant, forecasting demand can be a struggle even for the most experienced business founder. Throw in the uncertainty of the e...
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A founder’s guide to business credit cards
Virtually all businesses, regardless of industry and size, benefit from a business credit card. They allow you to build a credit history, increase cas...
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A guide to securing a merchant cash advance
If you’ve read many of the pieces on Clarity lately, you’ll notice a theme here: a lot of them have to do with alternative sources of funding. But tru...
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What is performance marketing? A performance marketing guide
As a business founder, it shouldn’t matter if your expertise lies in marketing or not—performance marketing is a concept you should grasp. After all, ...
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Why working capital is still a challenge for founders
If you’re a founder, you’re no stranger to cash flow problems. Anything from unexpected expenses and increased liabilities to downright emergencies ca...
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Angel investing vs. venture capital: What’s best for your business?
As your business grows, you’ll be faced with many important decisions and challenges, one of them being when and how to fundraise. Talk to any entrepr...
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A beginners’ guide to UTM parameters
Marketers can all attest to the rush experienced when a campaign is successful. All those long hours crafting bespoke content that speaks to an audien...
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Why invoice financing could accelerate your business’ growth
If you’re a founder looking to secure funding, chances are you’ve come across the term “invoice financing”. Also known as “accounts receivable financi...
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What you need to know about marketing attribution for B2B SaaS companies
In marketing circles, attribution is an infamously tricky beast to tackle. Prospects can take weeks, months, or even years to convert, and conversion ...
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What’s the best marketing attribution model for my business?
If only we had a nickel for every time we’d been asked this question! While in a dream world a one-size-fits-all marketing attribution model would wor...
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What is multi-touch attribution? An attribution guide.
As your business grows, you’ll want to “pull the lever” on different marketing channels. At its inception, you’ll likely start your marketing efforts ...
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Business loan alternatives: Crowdfunding vs peer-to-peer lending
The terms “crowdfunding” and “peer-to-peer lending” often get confused as one and the same—and there’s a good reason for that. Both involve groups of ...
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A man checks his credit card while making a purchase on his phone.
Small business funding options: How to secure a startup loan
So you’ve gone to bank after bank for a small business loan, and they’ve all said “no”—for a multitude of reasons, such as a poor credit score or a la...
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How to enter a new market: 8 tips to consider
Entering a new market can be an incredibly lucrative and rewarding opportunity—if done correctly. Founders who identify a previously untapped market w...
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Join the club: How to use Clubhouse to grow your business
Social media has evolved significantly from its inception roughly two decades ago. It’s no longer just a place to share photos and captions
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3 ways to fund your SaaS business without giving up equity
As a founder, securing funding isn’t something to look forward to—it’s a necessary step to take when scaling your business.
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Creative ways to secure alternative lending
Only about a third of new businesses survive their first decade. The way startup e-commerce businesses secure funding has changed drastically over rec...
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Series C, Rebrand, and what's next for Clearco
In the hundreds — maybe thousands — of hours Michele, my team, and I spent both preparing for and meeting with potential investors for our Series C fu...
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Google Analytics for eCommerce: A beginners’ guide
Google Analytics provides a wealth of information about your eCommerce site, visitors, and where they came from. This guide will teach you how to leve...
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Finding the best advertising platforms for your audience
Finding the best advertising platforms for your business can be a challenge. We've rounded up some of the top ad platforms in 2021, from Google Search...
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A design showing a business owner handle money, a payment being processed, and an accounting and tax form.
Crunching the numbers: How to choose the right accounting software for your eCommerce business
Accounting software for eCommerce differs to run-of-the-mill software, so choosing the right solution will come down to comparing a handful of key fea...
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How to optimize your advertising budget and improve ROAS
Improving ROAS is easier said that done, so we've put together a guide to help. From choosing the right ad channels to optimizing your ads, we cover i...
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How to improve your conversion rate with a killer UX design
Not seeing results with your e-commerce conversion rate? You could have amazing content, but if your UX design isn’t up to par, you could fall flat. F...
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The current — and future — state of BNPL in eCommerce.
With the pandemic accelerating the adoption of online shopping and throwing finances out of whack across the globe, we’ve seen a considerable surge of...
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Using lead nurturing campaigns to drive business growth
Lead nurturing campaigns are a cheap and efficient way to grow your business. Start by building one drip marketing campaign and monitoring results to ...
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To send or not to send? How to develop a successful email marketing campaign.
Build your email marketing program from the ground up. From how to choose an email platform to building an email list to and A/B testing for constant ...
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More scaling, less spending: 5 grassroots strategies to grow your audience
The idea behind this budget-friendly, highly targeted strategy is to create hyperlocal content for a niche audience. Here’s 5 strategies to help you g...
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Paid isn’t everything: Why organic growth could be your golden ticket
Like a brick-and-mortar store, you can spend money on paid advertising to increase traffic. But another type of traffic -- called organic search traff...
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Make Email Automation & SMS the Core of Your E-commerce Strategy
Our partners at Omnisend analyzed over 10 billion email and SMS messages in their Ecommerce Statistics Report 2020, to show that lifecycle automation ...
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The Ultimate Guide to E-Commerce Funding
The ultimate guide for e-commerce founders looking to secure funding for their business. From loans and credit cards, to venture capital, grants, and ...
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How V.One Won Product Hunt’s #1 Product of the Year
All Jeremy Redman wanted was to build an app, but he didn’t know how to code. No matter who he asked, everyone said he needed a technical cofounder as...
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Top 2021 eCommerce Trends to Look Out For
We sat down with our partners to pick their brains by asking what they believe will be the coming year’s biggest, most influential e-commerce trends. ...
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6 Types of equity financing for e-commerce businesses
There many forms of equity financing but it's not for every type of business. It's important to consider the pros and cons of each type before diving ...
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Apple’s iOS update: How will this affect my e-commerce business?
You may have heard some rumblings regarding Apple’s most recent iOS 14.4 update, but the real world impact as it relates to your eCommerce business mi...
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Step-by-step Guide to Getting Funding for Your E-Commerce Business
Everything you need to know about pitching to VC's, securing bank loans, and revenue-share financing for your e-commerce business.
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Partner Spotlight: Clearco and Silicon Valley Bank
CEO Andrew D'Souza discusses Clearco and Silicon Valley Banks' new partnership: a powerful capital program for pre-venture startups.
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Black Friday Checklist: How to Prepare Your Website for BFCM
This year, with many consumers opting to shop for non-essentials from home, the Black Friday/Cyber Monday (BFCM) weekend
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Five Marketing Strategies to Set You Apart This Black Friday
Now that the entire Black Friday/Cyber Monday weekend is digital, the online shopping space will not only be home to the existing eCommerce brands, bu...
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How to Bring your Customers Back After Black Friday
After the inevitable craziness of Black Friday/Cyber Monday (BFCM) weekend, what should you focus on next? Let's talk about customer retention!
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Partner Spotlight: Clearco partners with Klarna to help eCommerce founders win!
Today, we’re celebrating our new capital program for Klarna, the leading global payments and shopping service for eCommerce companies. We’ll help Klar...
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How to Prepare Your Facebook Ads for Black Friday
With a large number of brick-and-mortar retailers shifting to eCommerce, the stage is set for one of the largest online sales periods in history. So h...
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