Safiyaa

model in dress
Type
d2c
model in dress

Safiyaa x Clearco

Imagine having an ultimate wardrobe with garments that have the perfect fit and timeless silhouettes. Daniela Karnuts, the founder and creative director of the UK-based womenswear brand Safiyaa, had this exact vision and made it happen.

Dedicated to celebrating femininity and elevating women’s apparel, Daniela wanted to grow Safiyaa on her own terms and remain true to her vision. With Clearco's non-dilutive funding and network of partners, Safiyaa has the capital and resources they need to launch their luxurious collections.

What's Next

Safiyaa has ambitious plans for their brand’s future. In the short-term, they will be launching a sustainable denim collection and focus on widening their target demographic. As they launch new product categories and shift to a stronger DTC focus, Clearco enables Safiyaa with full control to share their story, including how their products are made and the ethos behind the brand.

Company Stats

7x
Growth
COVID-19
Clearco helped shift to a D2C focus
Partners
Was connected to shipping & marketing partners

Partner Quotes

Daniela Karnuts
Daniela
Karnuts
Founder


I think there’s something very authentic about being 'by founders, for founders'. As an entrepreneur building a brand, it’s important to me to be able to grow Safiyaa with authenticity. With Clearco, I can scale Safiyaa while staying true to my original vision.

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