Moksha

Moksha took life from the personal struggles faced by Founders Jaymin Shah and Yash Ghanekar. Having previously worked in the corporate and startup world respectively, they noticed themselves and their peers feeling burnt out, stressed  and anxious from working around the clock in high pressure environments. They had a clear vision with Moksha—to  make their stress management tools more affordable and accessible. However, actualizing their vision came with its own set of challenges - the most importation being acquiring sufficient capital. With constant rejections from traditional funding sources like banks, initially injecting personal and limited capital on a cycle basis was the only way to keep the business running. Due to this, Yash and Jaymin were always looking for ways to cut costs in their operations, holding them back from stocking enough inventory, exploring new marketing channels and ultimately preventing Moksha from reaching its growth potential. 

Although Jaymin and Yash had a strong business background and were able to manage the business operations and make Moksha profitable in its early days, finding capital to fund the tech products in the pipeline and bring their vision to life proved to be extremely difficult.